The Moat Didn't Move. The Buyer Did.

AMD didn't win Advancing AI 2026 with a faster chip. It won by making switching cheap. That's a lesson about your go-to-market, not their silicon.

Jul 27 • Doug Skinner

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Execution Just Got Cheap. Bad Strategy Just Got Faster

Two weeks in the rooms where AI infrastructure and go-to-market finally became the same conversation, and the four questions that decide what deserves…

Jul 21 • Doug Skinner

You Have Product-Market Fit. Now Comes the Expensive Mistake.

Most pre-Series A founders solve the wrong problem next.

Jul 1 • Doug Skinner

June 2026

28 Touches Is a Sales Metric. 7 Hours Is a Buyer Metric

Why engagement depth beats touch volume. How to wire it into your GTM system.

Jun 19 • Doug Skinner

May 2026

They’ll Learn the Product. That Won’t Be the Problem.

Why your first sales hire fails before they make a single call, and what changed in San Francisco this week.

May 31 • Doug Skinner

The Founder-Led Sales Off-Ramp

How founders build the system before they hire the closer.

May 8 • Doug Skinner

The Learner and the Builder

A morning with Mark Roberge and a roomful of CROs. An afternoon hacking agentic AI for a charity. What AI actually demands of the people who want to…

May 1 • Doug Skinner

April 2026

The Revenue Arc Is Not a Department Upgrade

Five things Chargebee's Beelieve '26 taught me about building the operating system underneath your growth

Apr 25 • Doug Skinner

March 2026

Multi-Threaded Messaging: How to Influence 2026's Complex Buying Groups

Whether the motion starts with inbound, product usage, or a partner intro, the win comes from translating one value proposition into the language of…

Mar 23 • Doug Skinner

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The Foundation Fix: Why Better AI Won’t Save a Broken GTM System

Why Forecasts Drift, Workflows Break, and AI Magnifies the Mess. Part 3 of 4 part series.

Mar 16 • Doug Skinner

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How to Scale Revenue Without Headcount: The AI Sales Orchestration Framework

Hiring is frozen. CAC is rising. AI orchestration is the only lever left. Part 2 of a 4 part Series

Mar 9 • Doug Skinner

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System Authority: Why Your GTM Machine Is the Message

GTM Strategy: 1st in a 4 part series

Mar 3 • Doug Skinner